PCH's Clio Award winning creative finishing and creative adaptive team has crafted key art for some truly iconic shows. In partnership with our clients ABC, Amazon Prime Video, NBC and Universal, we've finished, developed, adapted and produced key art seen around the globe – with just a small selection seen here.
Under my creative and art direction, the team has produced work that can be seen on streaming services, social and digital platforms, and printed for wide array needs including; posters, billboards, station dominations, wildpostings, building and vehicle wraps.
Client: Fox Sports
Agency: PCH
Role: Creative Director
Date: 2021
Our creative for the 2021 MLB All Star Game purposely cut through all of the sporting marketing noise – a boldy simple, effective campaign that made knowledgable nods to baseball's traditions.
With a late venue change, the project was concepted, approved, finished, produced and manufactured in less than two weeks.
Client: Amazon Prime Video
Agency: PCH
Role: Creative Director
Date: 2022
The first billion dollar show was brought to fans with a huge teaser campaign.
With Tolkein fans being among the world's most passionate and knowledgeable, this 23-part sneak peak was always going to attract more scrutiny than any other show – so it had to be perfect, detailed, beautiful and absolutely secret until the moment it lauched consecutively across multiple markets in 31 langauges.
Client: ABC
Agency: PCH
Role: Creative Director
Date: 2021
Shortlisted for a 2022 Clio, this stunt board for ABC's comical Holey Moley gameshow was a feat of creative, design, engineering and installation.
Regarded as 'impossible' at the outset, I lead a team that took our creative, and made the impossible possible through a series of innovative design, engineering and fabrication solutions.
Client: ABC
Agency: PCH
Role: Creative Director
Date: 2022
As sole providers to ABC for key art finishing, creative adaptive and production work, PCH delivers across every marketing channel – our work for ABC can be seen on all of the largest streaming services, online, social, out of home and at events.
We've been ABC's creative solutions partner since 2020, providing a seamless service for every show on the network, and many cross-platform specials that spread through the Disney family of networks – Disney+, Hulu and Freeform.
To promote the second season Freeform's Cruel Summer, the network asked us to create two stunt boards that would capture the nostalgic mood of the mid-90s teen thriller.
Delving deep into retro-tech of the main characters, our concepts overlooked Hollywood's busy streets for 3 months – with fresh screen content for the giant desktop PC's 14ft monitor every 24 hours.
