Client: Caesars Rewards

Agency: AMP Agency

Role: Group Creative Director

Dates: 2019-20

Caesars Rewards program is one of the world's largest – with over 50MM members. As part of the hotel and casino conglomerate's continual growth, they approached AMP Agency to create an experience center to remember.

With a goal of educating new and existing customers about the rewards benefits, we concepted and built a touchscreen table experience, paired with a series of longer format content pieces for the accompanying 18'x 5' video wall.

Objectives

• Share the range of experiences available across the Empire and Caesars Rewards benefits

• Increase awareness of on-property amenities and inspire non-member sign ups

• Encourage members to keep Caesars Rewards top-of-mind and have cross property trips

• Educate guests about the benefits of Caesars Rewards and remind guests to use their rewards card

Response

Going live at the very tail end of 2019, the experience center is still in its infancy, but initial feedback was extremely positive from client and customers alike – with the concept being rolled out across multiple locations after a short consumer test period in Baltimore.

The idea

You are here. So let’s experience everything Caesars Rewards has to offer – discover new, exciting amenities and earn credits for the things you already love.

Interactive table

Each table features four separate user stations, allowing multiple users to interact with the table at the same time. Using a stylized map background in a nod to wayfinding each property, the experience allows customers to learn more about the rewards program, explore each location's amenities, and create an itinerary that can be transferred to their phone as a take away.

Motion content

Filmed across multiple locations, this Caesars Empire hero video (top) was created to highlight tiered rewards benefits to an over-stimulated casino audience – purposely silent, as it would play in a loud casino atmosphere.

Part of a repeating sequence of 24 hour content, we shot multiple versions for localized audiences in Las Vegas, Atlantic City and New Orleans among others, which would create a 30 minute loop, interspersed with local promotional content.

Photographic content

Shot alongside the massive motion content production, we ensured vast volumes of content was created for uses within the main rewards program, as well as a host of digital, social and promotional channels.

Caesars were asset starved, so by pairing the shoots together, we could maximise the production and onsite disruption, building a library of images that speak to the experiential nature of the Caesars Rewards program.