As a creative, I thrive on the big idea. I love to connect to a client's core truth and bring it to life with a compelling story that really speaks to the target audience.
Particularly when pitching to a new client, showing that you understand who they are, who their consumer is – and how to connect with them – is the key to a starting a successful partnership.
But, for any number of reasons those initial ideas sometimes need to evolve.
These pages showcase the thought process and creative pitch work for three different accounts, the successful big idea that captured the client's imagination – even if the campaign didn't make it through to production and out into the wild in its original format.
Before The Rings of Power was even publically named (note The Reign of Pumas placeholder title), Amazon Prime asked us to concept a fully immersive launch campaign to appeal to hardcore Tolkein fans and newcomers alike.
With an open creative brief that would allow for the biggest of ideas, we created a campaign that gamified, teased, rewarded and thrilled consumers across multiple touchpoints, and even managed to include the client's request to link the marketing with Prime's newly contracted Thursday Night Football broadcast, both launching in September 2022.
