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Client: Wildcat Venture Partners

Project: Corporate Identity

Agency: Innerspin

Role: Creative Director

Date: 2015

Wildcat Venture Partners was the fresh new initiative for leading venture capitalists, Mohr Davidow.

Having led the investment world in Silicon Valley for many years, the Wildcat branch-off was a step into the future that focussed on financing early stage technology companies – including TicketFly, before it was a $450M purchase for Pandora.

Named for the oil prospectors of the 1800's, the company lived and breathed this pioneering spirit, bringing us on board to launch their exciting new identity.

We concepted and executed their entire corporate identity, centered around a sleek, modern logo that referenced the rush of oil from the depths of the earth to an explosive burst at the surface – a neat analogy for their ability to bring vibrant new businesses to market.

We designed and built their website and collateral, art directed an onsite shoot, and got them moving with their social media streams before handing over the reigns so they could continue to publish within the parameters of the brand guidelines we created.

The key elements of those brand guidelines (left) show our approach to an identity. It's all encompassing; ensuring every element from the logo, color palette, art direction, typography and written voice is curated to uniquely suit the tone of the business and speak to its clients in an honest way, truly reflective of the founding partners and the team they've created.

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