PCH solves marketing and content problems for clients across all industries – providing solutions built from an expertise in strategy, ideation, design, image and motion capture, production, and community management.
As a creative and production agency, PCH thrives on building engaging work with ambitious partners, proud of their commitment to quality – where the mantra of ‘excellence as standard’ is infused into everything the team does.
b2b content
Client: Primary Color
Agency: PCH
Role: Creative Director
Date: 2020
With over 35 years of experience, Primary Color are known as industry leaders in print and fabrication – but their services cover a much wider gamut of marketing needs, and bring a level of quality and craftsmanship unmatched within the sector.
Counting some of the world's largest brands as their clients, Primary wanted to tell their story – to promote their daily dedication to detail.
broadcast
Client: Maruchan
Agency: AMP Agency
Role: Group Creative Director
Dates: 2019-2020
Maruchan have sold a lot of noodles to become a multi-billion dollar company, and as their AOR, my team covered all aspects of their brand vision and voice.
Starting with the brand strategy and creative platform, we brought this insight to life through broadcast, content, digital and experiential workflows, supplying monthly content that spoke to their defined marketing personas.
This recent broadcast spot was the flagship release that invited consumers to bring smiles to their table – the core brand platform – with a series of additional narratives used for social and digital channels.
experiential
Client: Backwoods
Agency: AMP Agency
Role: Group Creative Director
Dates: 2019-2020
Immediately after winning the experiential AOR account for Backwoods cigars, we were tasked with bringing their ComplexCon presence to life. With a little over three weeks notice, we concepted, built, organized and delivered the site of their first offical merchandize release – a collaboration with Mifland.
With various legalities and restrictions in place due to tobacco regulations, we worked tirelessly to ensure the brand voice was heard in a responsible way, while bringing the experience to a wider audience by shooting content for all of the client's digital and social channels.
deliverables reel
Client: Nike
Agency: Splash Worldwide
Role: Creative Director
Date: 2017
With a studio in the Pacific Northwest, Splash Worldwide has a long and collaborative partnership with Nike, beginning with a production and retouch based remit. We worked directly with all of Nike's individual sports categories, including the standalone Jordan brand, and collaboratively with Nike's creative AOR, Weiden+Kennedy.
In more recent years – as I guided Splash's new creative arm – Nike began to use our creative services, seeking our fresh perspective and nimble delivery for high profile, high quality, quick turnaround projects. The 2017 Nike reel, above, gives an overview of the volume and quality of work produced within the calendar year for one the world's most iconic brands.
case studies
disciplines
snackable content
Specializing in fast turnaround 'snackable' content, globally known brands including Asics and Beats came to me and my team for high-quality deliverables, aimed at engaging their dedicated target audience in an overly saturated, visually busy environment.
Often working under tight deadlines, ideation, approval, production, rounding and release took just a matter of days for the Asics DynaFlyte video, and under two weeks for the Beats animation – including building the speaker in CGI.
portfolio
